we make your cash flow
promotional capital
Who We Are

We Know Your business

With roots in the promotional products industry we provide working captial to business in an array of industries nationwide.

Promotional Capital is the only company with a specialization providing financing services to the promotional products and printing industries.

Promotional Capital was founded by a 35 year veteran entrepreneur in the promotional products and sales promotion industry. We intuitively understand the challenges facing the small to mid-size promotional products and printing distributors and suppliers. We know all too well the difficulties in providing terms to customers, paying suppliers on time, making payroll, paying commissions and meeting operational costs. Meanwhile, you have to increase sales to meet your ultimate objective, growth! This common scenario is a daunting challenge for businesses everywhere.

Promotional Capital was created to provide financing solutions that solve the unique working capital and cash flow challenges faced by promotional products and marketing businesses. Our long experience in these fields has proven to bring a real "value-add" to many companies throughout the U.S. and beyond.

We help businesses of all types and sizes keep their cash flowing and growing.

After much success providing financing to promotional products and printing companies, we expanded our services to provide funding to a whole array of business in many different industries, nationwide. Our Accounts Receivable Factoring services provides a very efficient, cost-effective approach to meet the working capital needs of most any kind of business. In fact with our funding program, we can provide virtually unlimited capital—as your sales increase, the amount of cash available to you grows with almost no limitations. Moreover, this cash is available to you in a matter of hours, not months.

Who We Are

Our roots are in the promotional products industry but we are dedicated to serving businesses in a wide variety of industries.

In 1979, 12-year-old John Herman began selling promotional products in his hometown of Cleveland, Ohio, for his Uncle's company, Incentives for Industry, Inc. which was based in Toledo, Ohio. By age 16 he had founded his own promotional products business in Cleveland and acquired a broad base of clients including Fortune 500 companies. Later, after college, John founded and was CEO of Incentive Merchandising Corporation, a full-service promotional products, sales promotion, marketing and fulfillment business which handled large-scale corporate identity and promotional merchandising programs. This company was sold to industry leader, Halo Branded Solutions. Since that time, through his Private Equity business, John has successfully started, acquired, built-up, and sold several successful businesses in a wide variety of industries.

Recognizing that traditional bank financing could seldom provide working capital solutions for the unique financing dilemmas facing both promotional products businesses as well as other manufacturing, distribution, and service businesses of all types, John formed Promotional Capital LLC.

Today, Promotional Capital and our management team is dedicated to doing "whatever it takes" to help businesses of all types and sizes operate successfully and grow without the worry of working capital.

  • John E. Herman - President & CEO
  • H David Rocker - Executive Vice President
  • Kevin Elliott - Senior Account Manager

Ready to improve cash flow and grow your business?

Apply today for promotional Capital Financing.

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